Ted Baker

Ted Baker

How a marketing overhaul could have saved Ted Baker

When Authentic Brands Group bought the fashion brand in 2022, we asked industry analysts how they would tackle reversing its fortunes. Now the administrators have been called in, did it heed this advice?

It's clear that Ted Baker could have potentially avoided the need for administrators if a marketing overhaul had been implemented earlier. The fashion brand's struggles highlight the importance of staying relevant in a constantly evolving industry.