Chiefs vs. Eagles: 2025 Super Bowl by the Financial Numbers

On the field, the Kansas City Chiefs are the current standard for NFL franchises. They’ve won three Super Bowls in the past five years, have advanced to seven consecutive AFC Championship games and haven’t had a losing season since 2012.

Financially, however, the franchise sits in the bottom half of the league. Sportico values the Chiefs at $5.43 billion, the 18th-highest in the NFL and roughly $1.3 billion below their Super Bowl LIX opponents, the eighth-ranked Philadelphia Eagles ($6.75 billion).

Bankers and investors traditionally use revenue multiples to value sports teams, so the discrepancy in revenues between the two teams sheds light on their respective valuations.

Both franchises, like nearly every NFL club, earn the majority of their money from league-wide shared revenue, which comes primarily from media rights, but also from sponsorship, licensing, merchandise and shared gate receipts. The Eagles and Chiefs both got a check from the league office worth just over $400 million for the 2023 season.

The difference comes from local revenue, which for most NFL teams ranges from $150 million to $200 million. The Eagles are among the handful of teams that separate themselves from the pack, with total local revenue of about $290 million. Philadelphia’s $129 million from ticketing revenue in 2023 was third in the NFL behind the San Francisco 49ers and Dallas Cowboys.

Philadelphia is the fifth-largest media market in the country, according to Nielsen’s 2024-25 rankings, while Kansas City ranks 33rd. The Chiefs’ postseason success has enabled the team to raise regular-season prices, but only so much juice can be squeezed out of such a small market.

Furthermore, as part of the NFL’s socialist model, the league keeps most playoff ticket sales and provides participating teams with only a stipend to cover stadium operations and travel costs. Home teams may keep concessions and parking revenue, but those pale in comparison to the ticketing money they forfeit to the league. This system is in stark contrast to the NBA, which keeps just 25% of playoff gate revenue, as well as the NHL (35%) and MLB (60% from games that are guaranteed to be played in each series).

The result is that the Eagles netted $690 million in revenue to the Chiefs’ $605 million in the 2023 season, despite the former crashing out in the first round and the latter winning the championship. Philadelphia’s earnings before interest, taxes, depreciation and amortization (EBITDA) of $174 million was also higher than the Chiefs’ operating profit of $134 million.

The impact of market sizes on team finances can be seen in recent NFL ownership deals. Within the past few months, two family investment groups acquired 8% of the Eagles at an $8.3 billion valuation, while a consortium of minority owners bought roughly 20% of the Buffalo Bills at a reported $5.8 billion valuation.

Let’s dig into some other key numbers that define the Eagles and Chiefs on and off the field:

101% – The percent increase in Sportico’s franchise valuation for the Eagles over the past four years. The Chiefs’ valuation has grown by 92% since 2020.

$185 million – The price paid for the Eagles by Jeffrey Lurie in 1994, which was the most expensive sports franchise sale of all-time until it was surpassed by the purchase of the New York Knicks for $300 million the following year.

$25,000 – Expansion fee paid by Lamar Hunt in 1960 to found the Dallas Texans in the newly formed American Football League. Hunt renamed the team the Chiefs and moved it to Kansas City in 1963.

$20 million – Andy Reid’s average annual salary, making him the highest-paid coach in U.S. sports. Eagles head coach Nick Sirianni, on the other hand, does not rank in the top 50. Reid has the fourth most regular-season wins of any coach in NFL history and the second most playoff wins, good for 301 combined, and he is the only NFL coach to win 100 games with two franchises (the Chiefs and Eagles).

In the four previous Super Bowl rematches between two coaches, the coach who prevailed the first time won again.

$51 million – Average annual value of Eagles quarterback Jalen Hurts’ contract, which made him the highest-paid player in league history at the time of signing. That salary now ranks ninth in the NFL. According to Spotrac, the QB’s deal is structured such that he only occupies 5.3% of the salary cap this season.

$45 million – Average annual value of the contract Patrick Mahomes signed with the Chiefs in 2020. At $450 million over 10 years, the deal has by far the largest total value in NFL history, and the fifth largest in sports history. The three-time Super Bowl MVP’s annual salary, however, is tied for just 12th among quarterbacks in the league.

5 million - Number of followers for the Chiefs’ TikTok account, third among U.S. sports teams, trailing Inter Miami and the Golden State Warriors. The Eagles have the second most TikTok followers of any NFL team with 3.4 million.

6.7 million - Number of Instagram followers that Mahomes and Travis Kelce each have, tied for the second most of any NFL player, behind Odell Beckham Jr. Saquon Barkley leads the Eagles with 3 million.

9 - Hurts’ career playoff rushing touchdowns, which is an all-time record for quarterbacks and tied for the ninth most in NFL history when including running backs as well. Hurts has started just eight postseason games, but the Eagles’ unique “Tush Push” goal line formation has enabled him to punch it into the end zone at a historic rate for a player at his position.

0.317 - Mahomes’ career postseason EPA/play (expected points added per play), which is a measure of the effect each play has on the offense’s likelihood to score. That number is not only higher than any other quarterback with at least 100 playoff plays (not including garbage time) since 1999, but also higher than his own regular-season mark of 0.278, despite facing stronger defenses.

17 - Number of playoff games Mahomes has won in his career, which is already ahead of Joe Montana (16) for the second most in NFL history, and behind only Tom Brady (35). Mahomes is only 29 years old, whereas Brady didn’t get to 17 playoff wins until age 35, and he has lost just one postseason game in regulation.

80% - The Chiefs’ winning percentage in the regular season and playoffs with Mahomes at the helm, the highest of any quarterback to start at least 100 games. Kansas City has lost just five of those 132 games by more than one score.

4 - Chiefs’ Super Bowl titles, the first of which came in Super Bowl IV and the latter three of which were led by Mahomes and Reid.

0 - Number of NFL teams that have won three Super Bowls in a row. There have only been eight three-peats in all of major U.S. sports since the first Super Bowl was played: the Oakland Athletics (1972–1974), the Montreal Canadiens (1976–1979), the New York Islanders (1980-1983), the Chicago Bulls (1991-1993 and 1996-1998), the Houston Comets (1997-2000), the New York Yankees (1998-2000) and the Los Angeles Lakers (2000-2002)

123.7 million - The average viewership for last year’s Super Bowl LVIII, according to Nielsen, making it the most-watched game in NFL history. Comparisons to older Super Bowls, however, are not apples-to-apples, given that Nielsen’s methodology for including out-of-home viewers has changed in recent years. The Eagles-Chiefs nail-biter in 2023 drew a total of 115.1 million viewers.

$6,617 - The get-in price for the Super Bowl on TicketIQ as of 9:45 a.m. That’s lower than the price 13 days out last year, which topped $8,000 on most secondary marketplaces, but similar to two years ago.

1.5 - The number of points by which the Chiefs are favored in the game. This will be the 16th consecutive Super Bowl with a point spread of six or less, following a stretch from 1986 to 2009 during which only four out of 24 Super Bowls met that criterion. The underdog has covered the spread in 15 of the past 21 Super Bowls.