Pete Davidson Elevates His Hydration Game for Smartwater

"We liked that idea of selecting talent that showcased diverse skills," Perkins says. "Each brings a unique point of view and style to the film as well as their own followings into the Smartwater universe."

So, Pete still rocks the campaign, but he's sharing the flow. His mom should be proud. (She looks proud in the ad, right?)

Work breaks today across TV and streaming channels, with social media, OOH and audio elements in the mix.

"Same Kid," feat Pete Davidson:Client: SmartwaterAgency: VMLY&RAgency Contact: Steve Stewart: Director of Client EngementProduction Company: Smuggler - Randy KrallmanEditorial: Friendshop - Ben SuenagaFinishing: ParliamentThird Party Signatory & Co-Producer: CMC

"Elevate How You Hydrate," feat. Alex Toussaint, Bianca Williams, and Nigel Sylvester:Agency: VMLY&RAgency Contact: Steve Stewart: Director of Client EngementProduction Company: Reset - Henry SchofieldEditorial: Cartel - Sophia LouFinishing: Black Kite