Missy Bo Kearns becomes official LFC Foundation ambassador

Matt Parish, chief executive of LFC Foundation, added: “We are delighted to have Missy Bo onboard as an ambassador, she is from the city and knows the importance of the work we do, and is very passionate about making a difference, and so it is fantastic for us to have her working with us more closely going forward.”

The announcement comes ahead of LFC Women’s home fixture against Arsenal this Sunday, which will be used to highlight and celebrate the great work of LFC Foundation.

This will include pre-match activity, matchday programme content, and the attendance of local school children who benefit from the positive actions of LFC Foundation, who will be flag wavers ahead of kick-off and take part in a half-time penalty shootout.

The latest LFC Foundation impact report, revealed that over the last 12 months alone it has seen a 47 per cent increase in the number of people supported – from 83,694 to 122,861 unique users – while the number of contact hours across all programmes has grown from 348,000 to 675,986.

LFC Foundation first started providing independent reporting on its impact for the 2020-21 season, and prides itself on its continued verified and transparent statistics to accurately convey its impact, which has been continued for the third year in a row by research and technology company Substance.

In those three years, the foundation has delivered more than £65 million in health benefits and contributed more than £16 million directly into the local economy, and now has a cumulative overall social value of more than £192 million. For every £1 spent or raised for the foundation, it is able to create a social return of £13.

While sport and improving physical health are at the heart of what the foundation does, its work covers so much more, with 60 per cent of LFC Foundation staff involved in non-sport-specific programmes.

This includes working with young people to help keep them out of gangs or exploited by county lines crime organisations, through youth intervention work, giving young people the skills to help them get jobs, and providing specialist mental health courses.

Find out more about LFC Foundation here.