Jay Slater: Friend of missing Brit in Masca Tenerife fears he is in ...

She had been called by Mr Slater, shortly before 09:00 BST on Monday, saying he was lost, thirsty and had 1% battery on his phone.

"The weather isn’t great, it’s very cloudy, it’s starting to rain," she said.

"This morning it was 34 degrees, so it’s swipping and swapping between really, really hot then really, really cold."

She added: "He’s got shorts and t-shirt on, he’s got no suncream, he’s got no water, he’s got no coat.

"He’s not prepared for any of the weathers up here. It’s not safe.

"He’s never been up here before, it would be so easy for him to get lost."

Ms Law has called for the British police to assist with the investigation, so "we can bring him home to his family".

"That is all that we want, all that we need," she said.

Lancashire Police said officers were "supporting the family" and staying in touch with the consulate in Tenerife.