Padel's Hexagon Cup lands ITV rights deal in UK SportsPro

The Hexagon Cup padel tournament has netted a UK broadcast rights deal with commercial network ITV.

Contract:

• Tournament’s semi-finals and finals to be broadcast live on ITV’s streaming service ITVX
• Highlights show will air on linear channel ITV4

Context:

ITV’s interest in showing padel highlights the growing interest in the sport. The Hexagon Cup will see six teams divided into two qualifying groups and compete in a series of head-to-head matchups, with the top two teams from each group advancing to the finals. The tournament has a €1 million (US$1.09 million) prize fund. 

Tennis icons Andy Murray and Rafael Nadal, as well as Barcelona striker Robert Lewandowski and US actress Eva Longoria, have teams in the Hexagon Cup. 

Comment:

“This partnership with ITV marks a major win, not only for the Hexagon Cup which now has a leading, free-to-air home in the UK, but also for British padel fans who are picking up a passion for the playing the sport, and can now watch the best players in the world, live and free,” said Tim Godfrey, Hexagon Cup strategic advisor.

Coming next:

The inaugural Hexagon Cup begins on 31st January in Spain’s Madrid Arena and will conclude on 4th February.

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