Did Holly Willoughby really swear? ITV star divides fans

Fans are questioning if Holly Willoughby made a major gaffe during Sunday's episode of Dancing On Ice.

The ITV star was forced to apologise to viewers after appearing to swear minutes into the live show.

Holly apologised in case she accidentally said a 'naughty word' during an interaction with her co-host Stephen Mulhern: 'A little bit earlier on, Stephen may have made me jump and I think it might have sounded like a naughty word slipped out,' she said.

'I don't think I did but I'm sorry if that's what you thought you might have heard but I don't think I did. I'll watch it back on ITV Player because that's where you can watch these things back.' 

Fans have been busy debating the blink and you miss it moment, with many insisting they heard the pro presenter 'dropping the f bomb'. 

Fans are questioning if Holly Willoughby made a major gaffe during Sunday's episode of Dancing On Ice after appearing to swear minutes into the live show

One person wrote on Twitter: 'Swear Holly just called Stephen a f**ker.'

While someone else asked: 'Did Holly just swear on Dancing on Ice?'

'Holly you can deny swearing all you like but that was definitely an f bomb!!!' insisted another.

Someone else posted: '*GASPS* Did Holly just swear when @StephenMulhern shouted Boo to her?'

'Looool! Just came on here to see if everyone else had heard what I thought was said! Holly saying f**k!!' laughed another.

Others though were less convinced with one tweeting: 'I don't think Holly said a naughty word, she nearly did. Probably wanted to. But she's a pro. She only lets out the odd naughty word on This Morning. Well, she did.'

Another agreed, insisting 'Holly doesn't swear.' 'Hang on did I miss Holly swearing,' queried another viewer at home.

And someone else commented: 'People saying Holly was swearing but here's me who didn't hear a thing.' 

Fans have been busy debating the blink and you miss it moment, with many insisting they heard the pro presenter 'dropping the f bomb'

Holly looked sensational as she returned to screens for the latest instalment of Dancing On Ice on Sunday.

The television presenter, 42, put on a busty display as she wore a £1,800 black velvet maxi dress with white bows and cut out detail by Rasario.

Broadcaster Holly's garment featured a front split which left her legs on show and she wore a pair of black Jimmy Choo heels to complete her look.

Holly took to her Instagram page to share a snap of herself before this weekend's live Movie Week episode aired.

She captioned her post: 'Let’s go to the Movies… it’s movie week on @dancingonice… You are in for a treat! See you soon. Dress by @rasario, shoes by @jimmychoo, jewellery by @susannahlovisjewellers.'

It comes after it was reported Holly is being eyed-up for presenting roles in the US after making her way back on to UK screens.

Holly apologised in case she accidentally said a 'naughty word' during an interaction with her co-host Stephen Mulhern 

Others were less convinced with one tweeting: 'I don't think Holly said a naughty word, she nearly did 

The TV host quit her regular job on This Morning last year amid a plot to kidnap and murder her but she returned to the airwaves this month on Dancing On Ice.

It is now claimed she could head over to America for work, with the star hopeful it will also boost her lifestyle brand. 

An insider told The Sun: 'Holly’s a free agent and for the first time in years she’s free to be courted by these huge streaming platforms.

'A number of US networks and production companies have been interested in her for a while and she’s caught the attention of some major brands.

'She has true star pulling power and as well as being glamorous she is a polished professional in front of the camera. It’s an exciting time in her career.'

Holly Willoughby looked sensational in a £1,800 black velvet maxi dress as she returned to screens for the latest instalment of Dancing On Ice on Sunday

It is claimed Holly is hoping to use any boost of exposure in the United States to push her lifestyle brand Wylde Moon, which has been compared to Gwyneth Paltrow's Goop.

The source added: 'Holly has made it no secret that she is following the Gwyneth Paltrow brand model. Launching herself Stateside could make those dreams a reality.'

MailOnline has contacted a representative for Holly for comment.

DANCING ON ICE: MEET THE 2024 CONTESTANTS

RICKY HATTON

AGE: 44

PROFESSION: Former pro boxer

WHAT DID HE SAY? 'If I can hold my nerve in the boxing ring I should be able to hold my nerve in the ice rink'

HANNAH SPEARRITT

AGE: 42

PROFESSION: SINGER

WHAT DID SHE SAY? 'I'm really excited about learning a new skill. It's so easy to live your comfortable life and that aspect of mixing things up is very appealing'

GREG RUTHERFORD 

AGE: 36

PROFESSION: Athlete 

WHAT DID HE SAY? 'I like a challenge and I needed a reason to go out and do stuff again and here we are. I want to perform something that's never been done before, that's my aim.'

Eddie 'The Eagle' Edwards

AGE: 59

PROFESSION: OLYMPIC SKI JUMPER

WHAT DID HE SAY? 'Dancing on Ice is a show I've always wanted to do. It's a challenge I think I'm going to relish!'

RICKY NORWOOD

AGE: 40

PROFESSION: EastEnders star 

WHAT DID HE SAY? 'It's come at such a great time in life. I can't skate at all! No rehearsals as yet, I've just had some physiotherapy to strengthen the body.'

RYAN THOMAS

AGE: 39

PROFESSION: Corrie star

WHAT DID HE SAY? 'Everyone keeps asking me, "are you doing it?" I've told everyone!' 

CLAIRE SWEENEY

AGE: 52

PROFESSION: ACTRESS

WHAT DID SHE SAY? 'I am stepping into the unknown here. I don't know how I will feel. But I am very excited.'

AMBER DAVIES

AGE: 26

PROFESSION: WEST END STAR

WHAT DID SHE SAY? 'I would definitely say that I'm an adrenaline junkie but I do get more nervous as I get older and I hope that I can contain them'

MILES NAZAIRE

 AGE: 27

PROFESSION: REALITY STAR 

WHAT DID HE SAY? 'I've always loved to dance but it's usually on a dance floor on a Saturday night and Dancing on Ice looks so difficult.'

 LOU SANDERS

AGE: 37

PROFESSION: COMEDIAN

WHAT DID SHE SAY? 'I'm nervous about cracking my head open, or just bashing the old head. I can't afford to lose any more brain cells.'

ADELE ROBERTS 

AGE: 44

PROFESSION: RADIO PRESENTER

WHAT DID SHE SAY? 'It's ''bricking it on ice'' for me! I think the hardest part is putting myself out there as I usually hide away'

 ROXY SHAHIDI

AGE: 40

PROFESSION: Emmerdale star 

WHAT DID SHE SAY? 'I can't ice-skate. I haven't really said anything to anyone but mainly because I'm so nervous about it!'