Aston Martin Aramco celebrates brand story and cultural icons at F1 ...

The unique event was a first of its kind where all 10 Formula One teams came together to launch their liveries ahead of the new season, marking the start of the sport's 75th year.

Aston Martin Aramco showcased its relentless pursuit of progress, both on and off the track, with an action-packed presentation celebrating the team's unique legacy, racing heritage and cultural impact as Aston Martin. 

The team's presentation included a special CGI re-enactment of the iconic Thames River chase scene from the James Bond movie, The World is Not Enough. Both drivers – Lance Stroll and Fernando Alonso – played their roles, arriving to The O2 Arena in 007 style.

All of this was tied together with a special performance by artist and 2025 Grammy award-winner, Tems, who performed live against the backdrop of a 35-piece Orchestra, as the AMR25 livery was revealed to the world. CEO and Team Principal Andy Cowell, together with both drivers, wrapped up the presentation on stage. 

The team's 2025 livery continues the popular and iconic racing green that has been a constant since the team rejoined the grid in 2021. The livery also showcased the team's growing portfolio of partners as they continue to support Aston Martin Aramco both on and off the track. Five new team partners – Coinbase, Pepperstone, Arm, Atlas Air and ELEMIS – make their debut on the livery, while Maaden was announced as the team's first Principal Partner in the lead up to the new season.

The design of the AMR25 will be officially revealed in a digital launch on Sunday 23 February ahead of official pre-season testing at the Bahrain International Circuit on 26-28 February. 

Andy Cowell, CEO and Team Principal, Aston Martin Aramco Formula One Team, said:

"We're delighted to launch the livery of our AMR25 during F1 75 Live. It's a unique way of involving fans, partners and also our colleagues, and it makes my first launch as CEO and Team Principal even more special.

"Our 2025 livery looks great and continues to showcase the heritage of the team. I'm looking forward to seeing our drivers take to the track in the AMR25 for the first time later this month."

Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team, said:

"Harnessing Aston Martin's rich legacy, we're excited to have been able to bring our livery reveal to life in front of a sell-out crowd at The O2 Arena tonight. We are inspired by the DNA of Aston Martin and we have an obsession of being the best. Tonight's show highlights our passion and our relentless pursuit of progress, both on and off the track, and our impact on popular culture. It's a unique way to launch our season and highlight the journey of Aston Martin Aramco.

"Fans play an integral role in this journey as a team, so to have the opportunity to celebrate the start of Formula One's 75th year in front of them and to a worldwide audience watching at home is fantastic and something we have never done before."