Out-of-Home reports its best ever year

JCDecaux UK is pleased to announce that the Out-of-Home advertising industry saw its highest ever revenue figure for year end 2024.

This result further proves OOH's ability to deliver impact for brands on a brand-safe, trusted channel where 50% of revenues go back into the community.

Thank you to our partnerships, people, passion for excellence plus our best-in-class programmatic tech; all the team at JCDecaux are proud to be part of a medium that is powerful, effective and inclusive while driving growth for our partners and clients.

Total revenue from UK Out-of-Home grew 7.7% in 2024 to reach £1.4 billion — the sector’s highest-ever year; figures from OOH trade body Outsmart and PwC found growth was primarily driven by digital OOH (DOOH), which grew 10.2%.