Naked names ITV's Nicola Lloyd as Creative Director Televisual

Fremantle label, Naked, has appointed Nicola Lloyd as Creative Director. 

Reporting into Naked MD, Tom O’Brien, she will be tasked with “helping to roll out the businesses’ creative strategy by supercharging the development slate and overseeing a wealth of new and upcoming projects as well as originating and developing her own ideas.”

Lloyd returns to production after eight years as a Factual Entertainment Commissioner at ITV. During her time there, she managed a slate of popular factual and entertainment programming including the Gordon, Gino and Fred brand; five seasons of the travelogue Bradley and Barney: Breaking Dad; and the reimagined entertainment format, The Games. 

Lloyd also oversaw documentaries including science series, Planet Child; the food travel series, Gino’s Italy; and the access driven Inside the Ritz and was responsible for several high-profile projects on ITVX including TikTok: Murder Gone Viral; The British Airways Killer; The Other Mrs Jordan; and exposé, Belle Gibson: Instagram’s Worst Con Artist.

Before joining ITV, she worked at Twenty-Twenty as Executive Producer on BAFTA-winning First Dates; Celebrity First Dates; and First Dates Hotel. Other production credits include Ramsay’s Costa Del Nightmares for Optomen and What Happens in Kavos for Dragonfly.

Tom O’Brien, Managing Director for Naked says: “Nicola is an exceptional creative talent – a stock-picker and builder of big, original and eye-catching ideas. Naked will benefit hugely from her experience, wisdom and drive to entertain our audiences, as she works closely alongside the senior team here.”

Nicola Lloyd adds: “I am thrilled to be joining Naked as Creative Director and to work alongside such a talented team. Naked has an impressive slate and a strong reputation for creating bold, distinctive content. With my passion for unscripted programming, I’m looking forward to getting back into production and contributing to this next exciting chapter”

Jon Creamer

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